Why Internet Usage Matters More Than Ever in 2026 Let's be real—your business lives online. Even if you run a brick-and-mortar store, the internet decides whether customers find you, trust you, or buy from you. As of early 2026, roughly 5.6 billion people worldwide are connected to the internet. That's not a trend anymore. That's the playing field. What's changed recently is how people use the internet. They don't just browse. They buy, review, complain, recommend, and research—all in the same afternoon. A single Google search can make or break a sale. One bad review on Yelp can cost you…
